{"id":3011,"date":"2019-02-28T02:12:00","date_gmt":"2019-02-28T02:12:00","guid":{"rendered":"https:\/\/thezakariagroup.com\/real-estate-listing-marketing-then-and-now\/"},"modified":"2019-02-28T02:12:00","modified_gmt":"2019-02-28T02:12:00","slug":"real-estate-listing-marketing-then-and-now","status":"publish","type":"post","link":"https:\/\/thezakariagroup.com\/real-estate-listing-marketing-then-and-now\/","title":{"rendered":"Real Estate Listing Marketing: Then And Now"},"content":{"rendered":"<div>In the 1980s, real estate agents had to advertise properties in the newspaper to compete. With no internet, almost no exclusive listings, and no co-broking, the only way to attract customers (other than through your sphere of influence) was to attract them with newspaper ads.<\/div>\n<p class=\"wpematico_credit\"><small>Powered by <a href=\"http:\/\/www.wpematico.com\" target=\"_blank\" rel=\"noopener noreferrer\">WPeMatico<\/a><\/small><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In the 1980s, real estate agents had to advertise properties in the newspaper to compete. With no internet, almost no exclusive listings, and no co-broking, the only way to attract customers (other than through your sphere of influence) was to attract them with newspaper ads. Powered by WPeMatico<\/p>\n","protected":false},"author":101010,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false}}},"categories":[1],"tags":[],"jetpack_publicize_connections":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Real Estate Listing Marketing: Then And Now - The Zakaria Group<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thezakariagroup.com\/real-estate-listing-marketing-then-and-now\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Real Estate Listing Marketing: Then And Now - The Zakaria Group\" \/>\n<meta property=\"og:description\" content=\"In the 1980s, real estate agents had to advertise properties in the newspaper to compete. With no internet, almost no exclusive listings, and no co-broking, the only way to attract customers (other than through your sphere of influence) was to attract them with newspaper ads. Powered by WPeMatico\" \/>\n<meta property=\"og:url\" content=\"https:\/\/thezakariagroup.com\/real-estate-listing-marketing-then-and-now\/\" \/>\n<meta property=\"og:site_name\" content=\"The Zakaria Group\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/thezakariagroup\/\" \/>\n<meta property=\"article:published_time\" content=\"2019-02-28T02:12:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/thezakariagroup.com\/wp-content\/uploads\/2018\/10\/logo-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"400\" \/>\n\t<meta property=\"og:image:height\" content=\"173\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/thezakariagroup.com\/real-estate-listing-marketing-then-and-now\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/thezakariagroup.com\/real-estate-listing-marketing-then-and-now\/\"},\"author\":{\"name\":\"\",\"@id\":\"https:\/\/thezakariagroup.com\/#\/schema\/person\/3faf57a8142a13b0b75bddafdfe7ec5d\"},\"headline\":\"Real Estate Listing Marketing: Then And Now\",\"datePublished\":\"2019-02-28T02:12:00+00:00\",\"dateModified\":\"2019-02-28T02:12:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/thezakariagroup.com\/real-estate-listing-marketing-then-and-now\/\"},\"wordCount\":55,\"publisher\":{\"@id\":\"https:\/\/thezakariagroup.com\/#organization\"},\"inLanguage\":\"en\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/thezakariagroup.com\/real-estate-listing-marketing-then-and-now\/\",\"url\":\"https:\/\/thezakariagroup.com\/real-estate-listing-marketing-then-and-now\/\",\"name\":\"Real Estate Listing Marketing: Then And Now - The Zakaria Group\",\"isPartOf\":{\"@id\":\"https:\/\/thezakariagroup.com\/#website\"},\"datePublished\":\"2019-02-28T02:12:00+00:00\",\"dateModified\":\"2019-02-28T02:12:00+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/thezakariagroup.com\/real-estate-listing-marketing-then-and-now\/#breadcrumb\"},\"inLanguage\":\"en\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/thezakariagroup.com\/real-estate-listing-marketing-then-and-now\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/thezakariagroup.com\/real-estate-listing-marketing-then-and-now\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/thezakariagroup.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Real Estate Listing Marketing: Then And Now\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/thezakariagroup.com\/#website\",\"url\":\"https:\/\/thezakariagroup.com\/\",\"name\":\"The Zakaria Group\",\"description\":\"The Zakaria Group\",\"publisher\":{\"@id\":\"https:\/\/thezakariagroup.com\/#organization\"},\"alternateName\":\"TZG, MLS\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/thezakariagroup.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/thezakariagroup.com\/#organization\",\"name\":\"The Zakaria Group\",\"alternateName\":\"TZG\",\"url\":\"https:\/\/thezakariagroup.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en\",\"@id\":\"https:\/\/thezakariagroup.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/thezakariagroup.com\/wp-content\/uploads\/2018\/10\/logo-1.png\",\"contentUrl\":\"https:\/\/thezakariagroup.com\/wp-content\/uploads\/2018\/10\/logo-1.png\",\"width\":400,\"height\":173,\"caption\":\"The Zakaria Group\"},\"image\":{\"@id\":\"https:\/\/thezakariagroup.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/thezakariagroup\/\",\"https:\/\/www.youtube.com\/channel\/UCX6VeVxc5BNyr8TY1piPyXw\",\"https:\/\/www.instagram.com\/thezakariagroup\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/thezakariagroup.com\/#\/schema\/person\/3faf57a8142a13b0b75bddafdfe7ec5d\",\"name\":\"\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en\",\"@id\":\"https:\/\/thezakariagroup.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/?s=96&d=mm&r=g\"},\"url\":\"https:\/\/thezakariagroup.com\/author\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Real Estate Listing Marketing: Then And Now - The Zakaria Group","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/thezakariagroup.com\/real-estate-listing-marketing-then-and-now\/","og_locale":"en_US","og_type":"article","og_title":"Real Estate Listing Marketing: Then And Now - The Zakaria Group","og_description":"In the 1980s, real estate agents had to advertise properties in the newspaper to compete. With no internet, almost no exclusive listings, and no co-broking, the only way to attract customers (other than through your sphere of influence) was to attract them with newspaper ads. Powered by WPeMatico","og_url":"https:\/\/thezakariagroup.com\/real-estate-listing-marketing-then-and-now\/","og_site_name":"The Zakaria Group","article_publisher":"https:\/\/www.facebook.com\/thezakariagroup\/","article_published_time":"2019-02-28T02:12:00+00:00","og_image":[{"width":400,"height":173,"url":"https:\/\/thezakariagroup.com\/wp-content\/uploads\/2018\/10\/logo-1.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_misc":{"Written by":""},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/thezakariagroup.com\/real-estate-listing-marketing-then-and-now\/#article","isPartOf":{"@id":"https:\/\/thezakariagroup.com\/real-estate-listing-marketing-then-and-now\/"},"author":{"name":"","@id":"https:\/\/thezakariagroup.com\/#\/schema\/person\/3faf57a8142a13b0b75bddafdfe7ec5d"},"headline":"Real Estate Listing Marketing: Then And Now","datePublished":"2019-02-28T02:12:00+00:00","dateModified":"2019-02-28T02:12:00+00:00","mainEntityOfPage":{"@id":"https:\/\/thezakariagroup.com\/real-estate-listing-marketing-then-and-now\/"},"wordCount":55,"publisher":{"@id":"https:\/\/thezakariagroup.com\/#organization"},"inLanguage":"en"},{"@type":"WebPage","@id":"https:\/\/thezakariagroup.com\/real-estate-listing-marketing-then-and-now\/","url":"https:\/\/thezakariagroup.com\/real-estate-listing-marketing-then-and-now\/","name":"Real Estate Listing Marketing: Then And Now - The Zakaria Group","isPartOf":{"@id":"https:\/\/thezakariagroup.com\/#website"},"datePublished":"2019-02-28T02:12:00+00:00","dateModified":"2019-02-28T02:12:00+00:00","breadcrumb":{"@id":"https:\/\/thezakariagroup.com\/real-estate-listing-marketing-then-and-now\/#breadcrumb"},"inLanguage":"en","potentialAction":[{"@type":"ReadAction","target":["https:\/\/thezakariagroup.com\/real-estate-listing-marketing-then-and-now\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/thezakariagroup.com\/real-estate-listing-marketing-then-and-now\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/thezakariagroup.com\/"},{"@type":"ListItem","position":2,"name":"Real Estate Listing Marketing: Then And Now"}]},{"@type":"WebSite","@id":"https:\/\/thezakariagroup.com\/#website","url":"https:\/\/thezakariagroup.com\/","name":"The Zakaria Group","description":"The Zakaria Group","publisher":{"@id":"https:\/\/thezakariagroup.com\/#organization"},"alternateName":"TZG, MLS","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/thezakariagroup.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en"},{"@type":"Organization","@id":"https:\/\/thezakariagroup.com\/#organization","name":"The Zakaria Group","alternateName":"TZG","url":"https:\/\/thezakariagroup.com\/","logo":{"@type":"ImageObject","inLanguage":"en","@id":"https:\/\/thezakariagroup.com\/#\/schema\/logo\/image\/","url":"https:\/\/thezakariagroup.com\/wp-content\/uploads\/2018\/10\/logo-1.png","contentUrl":"https:\/\/thezakariagroup.com\/wp-content\/uploads\/2018\/10\/logo-1.png","width":400,"height":173,"caption":"The Zakaria Group"},"image":{"@id":"https:\/\/thezakariagroup.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/thezakariagroup\/","https:\/\/www.youtube.com\/channel\/UCX6VeVxc5BNyr8TY1piPyXw","https:\/\/www.instagram.com\/thezakariagroup\/"]},{"@type":"Person","@id":"https:\/\/thezakariagroup.com\/#\/schema\/person\/3faf57a8142a13b0b75bddafdfe7ec5d","name":"","image":{"@type":"ImageObject","inLanguage":"en","@id":"https:\/\/thezakariagroup.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/?s=96&d=mm&r=g"},"url":"https:\/\/thezakariagroup.com\/author\/"}]}},"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/thezakariagroup.com\/wp-json\/wp\/v2\/posts\/3011"}],"collection":[{"href":"https:\/\/thezakariagroup.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thezakariagroup.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thezakariagroup.com\/wp-json\/wp\/v2\/users\/101010"}],"replies":[{"embeddable":true,"href":"https:\/\/thezakariagroup.com\/wp-json\/wp\/v2\/comments?post=3011"}],"version-history":[{"count":0,"href":"https:\/\/thezakariagroup.com\/wp-json\/wp\/v2\/posts\/3011\/revisions"}],"wp:attachment":[{"href":"https:\/\/thezakariagroup.com\/wp-json\/wp\/v2\/media?parent=3011"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thezakariagroup.com\/wp-json\/wp\/v2\/categories?post=3011"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thezakariagroup.com\/wp-json\/wp\/v2\/tags?post=3011"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}